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- About
Customer experience is not one-and-done
Customer and employee experience requires an approach that’s fast and agile to keep up with constantly evolving expectations. Cognizant assembles a global network of systematic thinkers and storytellers to design and deliver experiences with business impact. Our end-to-end practice includes foresight strategists, anthropologists, experience designers and technologists, all working together to ensure that experience design retains integrity in delivery.
Magic Quadrant* for CRM and Customer Experience Implementation Services, Worldwide.
Cognizant is positioned in the Leaders quadrant for its CRM and CX implementation services, ability to execute and completeness of vision. We are confident our recognition is due to our strong market presence, high growth rate, strong technical implementation skills and our effectiveness at leveraging industry expertise in banking/securities, insurance, healthcare, life sciences, retail and travel/hospitality.*
LEARN MOREMULTIDISCIPLINARY EXPERTISE
Creating future experiences require people from multiple disciplines coming together to solve big problems. We have integrated specialist companies into our practice to enable experience transformation. These experts support our Interactive delivery teams, who provide design, UX/UI and content at scale, as well as AR/VR, conversational AI and other emerging technologies.
Guiding Principles on the Journey to Intelligent Automation
'Guiding Principles on the Journey to Intelligent Automation’ encompasses a proven framework and standards that adopters can look to as they embark upon their respective digital transformation journeys and harness the benefits of intelligent automation.
LEARN HOWFEATURED WORK
INSURANCE
Travel & Hospitality
RETAIL
BANKING
CONSUMER GOODS
Smart Insights, Smarter Products
Business and design often borrow expertise from researchers–and even data scientists– to assess problems in the customer experience, identify pain points, and reveal uncovered wants and needs. However, you can make much more innovative use of qualitative and quantitative data to inspire groundbreaking ideas and new effective business models.
Smart insights can help build new digital products and improve existing ones, and make them uniquely humancentered.
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Content Velocity Reimagined
To demonstrate the power of meaningful content at speed and scale, Mustache, a part of Cognizant Interactive, transformed its booth space at Adobe Summit 2019, with an on-the-fly creation of larger-than-life experiences in real time.
Mustache, known for its high-impact video content, partnered with the Adobe Stock team to create #MeTheMovie experience. With a crew of just six in post-production, Mustache produced 100 custom videos in 3 days.
LEARN MOREOFFERINGS
We bring together five key capabilities to deliver a suite of offerings, including strategy and design, content, marketing and social as well as platforms and technology.
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CUSTOMER EXPERIENCE TRANSFORMATION
BLUEPRINT AND BUILD CX THROUGH USER INSIGHT
At the heart of a great user experience lies an excellent user interaction across all of an organization’s platforms. Cognizant Interactive brings together systematic thinkers and storytellers in one cross-functional team to transform the end-to-end customer experience.
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EMPLOYEE EXPERIENCE TRANSFORMATION
EMPOWER EMPLOYEES TO TRANSFORM BUSINESSES
Studies show that workforce productivity has a direct impact on the competitive position of organizations globally. We develop and deliver the operational model and organization design that transforms employee experience and engagement, which underpin business growth.
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COGNIZANT? CONTENT SERVICES
MAKE, MANAGE AND MARKET QUALITY CONTENT AT SCALE
One-stop shop provides end-to-end services across content strategy, creative, production, management and distribution efforts. It Includes:
- High quality content creation with expertise in video, social and web content rooted in the entertainment industry. With consistent and re-usable design patterns, templates and components using an efficient research-led and factory-based execution model, we ensure a faster time-to-market.
- Proprietary personalization tools to increase speed to market, and lower cost through automation.
- Brand website management solutions that enable marketing teams to efficiently launch and manage brand sites on global web platforms.
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DIGITAL MARKETING SERVICES
REACH AND INFLUENCE CUSTOMERS IN ALL CHANNELS
Omnichannel need is driven by elevated and evolving expectations. Our depth across digital and physical channels and our ability to look above the traffic to see the patterns and dynamic journeys allows us to design more fluid customer experiences. We deliver services including ecosystem design, management and optimization to ensure seamless customer experience.
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ADOBE MANAGED SERVICES
MAKE MARKETING TECHNOLOGY WORK MORE EFFECTIVELY
As more and more customers expect a contextually relevant digital experience, brands need to compete on ‘experiences’ rather than ‘products.’ Adobe Experience Cloud enables brands to create, manage and deliver relevant, personalized experiences. And Cognizant Interactive delivers the full gamut of offerings including strategy, configuration, customization, upstream and downstream integration, and optimization services. Recognized in the Adobe Experience Manager - Run & Operate Specialization in the Americas in 2019.
LATEST THINKING
A Guide to Getting and Staying Employed—in Marketing—for the...
Featuring six key customer experience gaps you need to...
Consumers place significant trust in AI and algorithms for...
As organizations adopt AI, IoT and automation, they should...
This compilation of case studies illustrates how Cognizant and...
Here’s a data-driven view of the dramatic changes happening...
Where we are and where we’re going in the very near future...
OUR PARTNERS
We form partnerships and strategic alliances with world-class organizations to expand our service offerings and deliver comprehensive solutions to clients. Strategic alliances with the world's leading companies enable us to provide complete solutions to your business and IT challenges.
News
IT Pro Today, U.S.: What Latest Alexa-Powered Devices Mean for the Enterprise
“Even more pressure is now on enterprises, particularly those selling to and supporting consumers, to evolve their customer experience and brand differentiation strategies for these voice-enabled interfaces,” said Matt Smith, conversational AI practice leader.
AdAge, U.S.: Brand Partners with Brooklyn-Based Creative Content Shop Mustache to Kick Off World’s Quietest Revolution
Resident's Nectar mattress brand launches "Awaken Great Sleep" ad campaign featuring motivational sleeper Yawn Yawnson.
MG Motor India Teams with Cognizant to Create Omnichannel Digital Customer Experience for India's First 'Connected Internet Car'
Cognizant (Nasdaq: CTSH) today announced that it has designed and implemented a digital solution enabling MG Motor India to deliver a seamless and intuitive brand experience to customers of the Hector SUV—the country's first ‘connected internet car’.
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*Disclaimer
Gartner: Magic Quadrant for CRM and Customer Experience Implementation Services, Worldwide, Patrick Sullivan, Ed Thompson, 7 February 2019.
GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and is used herein with permission. All rights reserved. The report was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
