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            Recoding The Customer Experience

            By making meaning from the digital information that surrounds people, organizations and devices business can create unprecedented business performance.

            Challenge Convention with Code Halo Thinking


            Every digital click, swipe, "like", buy, comment and search produces a unique virtual identity—something we call a Code Halo?. While Code Halos are important to each of us, they are becoming increasingly vital to the success of every business. A new book from our Center for the Future of Work reveals how organizations can catalyze business with Code Halo thinking. You can order Code Halos: How the Digital Lives of People, Things and Organizations are Changing the Rules of Business (John Wiley & Sons) at:




            A Playbook for Managing at the Crossroads

            Today's outliers in revenue growth and value creation are winning with a new set of rules. They are dominating by managing the information that surrounds people, organizations, processes and products—what we call Code Halo?. When Code Halos scale, they spark new commercial models in a predictable five-step model that can take entire industries to "the Crossroads", a compressed period of time in which market dominance can dramatically flip from industry stalwarts to challengers. In this white paper, we define the new rules of success by decoding the business of meaning and the pattern of success that has emerged.


            Get the Code Halos book and app that further illuminates the Crossroads Model and reveals how your company can make meaning and achieve Market Prosperity by embedding Code Halo-thinking into its strategic planning and execution.

            Code Halos | Cognizant Technology Solutions
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